If your photography business already has a branding kit, you can easily maintain your brand identity by turning your custom logo into a watermark. While you can add your name or company name as an all-text watermark to any image, you may want to use a logo or brand mark instead. If you use it consistently as you build your photography business, your watermark can become as recognizable as any major business or fashion logo. Your watermark can also become a key part of your brand identity. Add your watermark so anyone who sees an image of yours will know you took it and where they can go to license it or find more photos like it. You don’t want to discover that someone has passed them off as their own on Reddit, or that an unscrupulous blogger has stolen one for the marquee of their blog. Say you’ve taken great photos of the architecture in Charlottesville or of New York industrial-style interiors. With a watermark, you can share your photographs online without worrying about losing them to intellectual property thieves. Like other small business owners, professional photographers need to guard against theft while ensuring they get credit for their work.
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